{"id":671,"date":"2025-02-05T12:05:00","date_gmt":"2025-02-05T12:05:00","guid":{"rendered":"https:\/\/inregion.cz\/?p=671"},"modified":"2025-06-04T17:19:22","modified_gmt":"2025-06-04T17:19:22","slug":"potraviny-bez-lepku-a-bez-laktozy-zazivaji-boom-cesko-v-nabidce-zaostava","status":"publish","type":"post","link":"https:\/\/inregion.cz\/mystaging01\/2025\/02\/05\/potraviny-bez-lepku-a-bez-laktozy-zazivaji-boom-cesko-v-nabidce-zaostava\/","title":{"rendered":"Potraviny bez lepku a bez lakt\u00f3zy za\u017e\u00edvaj\u00ed boom, \u010cesko v nab\u00eddce zaost\u00e1v\u00e1"},"content":{"rendered":"\n

Boom potravin bez lepku a bez lakt\u00f3zy je fenom\u00e9n, kter\u00fd v posledn\u00edch letech z\u00edskal na s\u00edle. To, co d\u0159\u00edve bylo nezbytnost\u00ed pouze pro lidi s celiaki\u00ed nebo lakt\u00f3zovou intoleranc\u00ed, se dnes st\u00e1v\u00e1 b\u011b\u017enou sou\u010d\u00e1st\u00ed j\u00eddeln\u00ed\u010dku i t\u011bch, kte\u0159\u00ed zdravotn\u00ed probl\u00e9my s tr\u00e1ven\u00edm t\u011bchto l\u00e1tek nemaj\u00ed. Rostouc\u00ed nab\u00eddka t\u011bchto produkt\u016f v obchodech i restaurac\u00edch na z\u00e1pad od \u010desk\u00fdch hranic nazna\u010duje, \u017ee u\u017e nejde jen o okrajov\u00fd trend, ale o v\u00fdznamnou zm\u011bnu ve stravovac\u00edch n\u00e1vyc\u00edch spole\u010dnosti. V \u010cesku se v\u0161ak \u010dlov\u011bk s ob\u011bma intolerancemi v restauraci prakticky nenaj\u00ed.<\/strong><\/p>\n\n\n\n

Potravin\u00e1\u0159sk\u00fd pr\u016fmysl vysp\u011bl\u00fdch z\u00e1padn\u00edch zem\u00ed na tento trend rychle zareagoval. V\u00fdrobci uv\u00e1d\u011bj\u00ed na tam\u011bj\u0161\u00ed st\u00e1le \u0161ir\u0161\u00ed nab\u00eddku bezlepkov\u00fdch a bezlakt\u00f3zov\u00fdch v\u00fdrobk\u016f \u2013 od pe\u010diva a t\u011bstovin po dezerty, s\u00fdry \u010di dokonce pivo. Zat\u00edmco d\u0159\u00edve bylo obt\u00ed\u017en\u00e9 naj\u00edt chutn\u00e9 bezlepkov\u00e9 pe\u010divo, dnes je nab\u00eddka mnohem rozmanit\u011bj\u0161\u00ed a kvalita t\u011bchto produkt\u016f se neust\u00e1le zlep\u0161uje. Ne tak v \u010cesk\u00e9 republice. V\u011brt\u0161ina obchodn\u00edch \u0159et\u011bzc\u016f s potravinami nab\u00edz\u00ed velmi omezen\u00fd sortiment. Podle pr\u016fzkumu, kter\u00fd inregion.cz provedl v p\u011bti nejv\u011bt\u0161\u00edch potravinov\u00fdch maloobchodn\u00edch \u0159et\u011bzc\u00edch v \u010cesku, byla nab\u00eddka produkt\u016f pro celiaky a osoby s intoleranc\u00ed lakt\u00f3zy natolik slab\u00e1, \u017ee koup\u011b m\u00e1sla, zakysan\u00e9 smetany, \u010di mouky, se uk\u00e1zala jako t\u011b\u017ece rozlutiteln\u00fdm hlavolamem.<\/p>\n\n\n\n

Kup\u0159\u00edkladu v Billa na brn\u011bnsk\u00e9m s\u00eddli\u0161ti Vinohrady, kter\u00e9 m\u00e1 v\u00edce jak deset tis\u00edc obyvatel, nebylo dostupn\u00e9 ani jedin\u00e9 m\u00e1slo bez lakt\u00f3zy, jogurty bez tohoto alergenu nab\u00edzel ve t\u0159ech druz\u00edch (b\u00edl\u00fd, jahodov\u00fd a vanilkov\u00fd), mouku pak bezlepkovou nab\u00edzel jen v nejednodruhov\u00fdch sm\u011bs\u00edch. Podobn\u011b tomu bylo i v ostatn\u00edch bren\u011bnsk\u00fdch pobo\u010dk\u00e1ch dan\u00e9ho \u0159et\u011bzce. O<\/p>\n\n\n\n

O n\u011bco l\u00e9pe si stoj\u00ed Albrert, kter\u00fd oproti ostatn\u00edm vynik\u00e1 vlastn\u00ed zna\u010dkou Nature Promise, p\u0159i\u010dem\u017e nab\u00edz\u00ed pom\u011brn\u011b slu\u0161nou \u0161k\u00e1lu bezlepkov\u00e9ho pe\u010diva. S nab\u00eddkou bezlakt\u00f3zov\u00fdch produkt\u016f je to o n\u011bco slab\u0161\u00ed. Z\u00e1kazn\u00edk m\u00e1 na v\u00fdb\u011br ze t\u0159\u00ed druh\u016f tvrd\u00fdch s\u00fdr\u016f, dvou m\u011bkk\u00fdch a p\u011bti typ\u016f jogurt\u016f, v nab\u00eddce je bezlakt\u00f3zov\u00e9 m\u00e1slo z kravsk\u00e9ho ml\u00e9ka. <\/p>\n\n\n\n

Naprosto selhal Penny Market, kter\u00fd disponuje velmi omezenou nab\u00eddkou v obou kategori\u00edch, tedy jak v bezlepkov\u00e9 v\u00fd\u017eiv\u011b, tak i bezlakt\u00f3zov\u00e9. T\u0159i druhy jogurt\u016f (dva ovocn\u00e9, jeden b\u00edl\u00fd), jeden druh chleba a dva druhy t\u011bstovin bez lepku, t\u011b\u017eko mohou uspojit. <\/p>\n\n\n\n

Lidl se pak v porovn\u00e1n\u00ed s ostatn\u00edmi maloobchodn\u00edmi \u0159et\u011bzci d\u00e1 ozna\u010dit pro osoby s potravinov\u00fdmi intolernacemi za naprostou trag\u00e9dii. Chaotick\u00e9 a nep\u0159ehledn\u00e9 \u0159azen\u00ed bezlepkov\u00fdch a bezlakt\u00f3zov\u00fdch v\u00fdrobk\u016f, kter\u00e9 se optoti d\u0159\u00edv\u011bj\u0161\u00edmu u\u017eivatelsky p\u0159\u00edv\u011btiv\u00e9mu zm\u011bnilo v nehor\u00e1zn\u00fd chaos, nelze v\u016fbec pochv\u00e1lit. Lze sice porozum\u011bt obehran\u00e9mu marketingov\u00e9mu pravidlu, kdy rozm\u00edst\u011bn\u00ed produkt\u016f po prodejn\u011b hraje roli takovou, aby z\u00e1kazn\u00edk ji byl nucen celou proj\u00edt s c\u00edlem nakoupit co nejv\u00edce, le\u010d v p\u0159\u00edpad\u011b bezalergenn\u00edch potravin Lidl naprosto selhal. Z\u00e1kazn\u00edk s uveden\u00fdmi intolernacemi je nucen hledat p\u0159\u00edslu\u0161n\u00e9 v\u00fdrobky mezi t\u011bmi “norm\u00e1ln\u00edmi”, zna\u010den\u00ed bez lepkov\u00fdch a bezlakt\u00f3zov\u00fdch potravin zde v\u016fbec v nov\u00e9m uspo\u0159\u00e1d\u00e1n\u00ed neexistuje. <\/p>\n\n\n\n

Kaufland je v ozna\u010dov\u00e1n\u00ed potravin bez lepku a bez lakt\u00f3zy podobn\u011b jako Lidl, ke cti Kauflandu je ov\u0161em nutno p\u0159i\u010d\u00edst, \u017ee v\u00fdrobky bez lepku maj\u00ed sv\u00e9 vlastn\u00ed reg\u00e1lov\u00e9 m\u00edsto, ty bez lakt\u00f3zy bohu\u017eel ne. <\/p>\n\n\n\n

Naj\u00edst se v \u010desk\u00e9 restauraci je nemo\u017en\u00e9<\/strong><\/h3>\n\n\n\n

Zat\u00edmco nap\u0159\u00edklad ital\u0161t\u00ed restaurat\u00e9\u0159i dok\u00e1zali ji\u017e p\u0159ed mnoha lety na po\u017eadavky z\u00e1kazn\u00edk\u016f trp\u00edc\u00edch nejb\u011b\u017en\u011bj\u0161\u00edmi potravinov\u00fdmi intolerancemi, tedy na intolernaci lepku a lakt\u00f3zu, pru\u017en\u011b zareagovat, zem\u011b v\u00fdchodn\u00edho trhu, ke kter\u00fdm se st\u00e1le \u0159ad\u00ed \u010cesko, nezvl\u00e1daj\u00ed situaci t\u00e9m\u011b\u0159 v\u016fbec. Nab\u00eddka restaurac\u00ed, kter\u00e9 nab\u00edzej\u00ed mo\u017enost bezlepkov\u00e9 stravy, je st\u00e1le omezen\u00e1. Podle serveru bezlepkovamapa.cz je nap\u0159\u00edklad v Kraji Vyso\u010dina nemo\u017en\u00e9 v\u016fbec s t\u00edmto typem potravinov\u00e9 intolerance naj\u00edst. Zat\u00edmco v ostatn\u00edch kraj\u00edch lze naj\u00edt, by\u0165 v pom\u011brn\u011b \u0161irok\u00e9 vzd\u00e1lenosti, n\u011bjak\u00fd gastropodik v n\u011bm\u017e person\u00e1l hostu uva\u0159\u00ed stravu bez lepku, na Vyso\u010din\u011b nen\u00ed, dle tohoto zdroje jedin\u00e9 takov\u00e9 m\u00edsto.<\/p>\n\n\n\n

Pokud bychom se zab\u00fdvali probl\u00e9mem do hloubky, pak \u010d\u00edsla hovo\u0159\u00ed jasn\u011b. V evropsk\u00e9 populaci se po\u010det osob s intoleranc\u00ed lepku odhaduje na cirka jedno procento, intolerance lakt\u00f3zy je v evropsk\u00e9 populaci pak t\u00e9m\u011b\u0159 dvacetiprocentn\u00ed. Pokud zohledn\u00edme \u010desk\u00e9 restaurace, kter\u00e9 jsou ochotny, \u010di schopny tento typ stravy (tedy sou\u010dasn\u011b bezlekov\u00e9 a bezlakt\u00f3zov\u00e9) nab\u00eddnout, nenajdeme jedinou. Z odpov\u011bd\u00ed respondent\u016f provozuj\u00edc\u00edch restaura\u010dn\u00ed \u010dinnost je neochota pro\u010d tomu tak je, zcela z\u0159ejm\u00e1. Devades\u00e1t procent osloven\u00fdch restaurat\u00e9r\u016f uvedlo na dotaz, pro\u010d neposkytuj\u00ed stravu intolerantn\u00ed klientele, vysok\u00e9 n\u00e1klady na vstupn\u00ed suroviny. P\u011btasedmdes\u00e1t procent d\u00e1le zm\u00ednilo nedostate\u010dnou dostupnost vstupn\u00edch surovin. T\u0159iaosmdes\u00e1t procent restaurat\u00e9ru uvedlo, \u017ee nejv\u011bt\u0161\u00ed p\u0159ek\u00e1\u017ekou pro poskytov\u00e1n\u00ed bezalergenn\u00ed stravy jsou hygienick\u00e9 a pr\u00e1vn\u00ed p\u0159edpisy na realizaci podobn\u00e9 kuchyn\u011b. <\/p>\n\n\n\n

It\u00e1liie r\u00e1jem pro intolerance potravin<\/strong><\/h3>\n\n\n\n

Zat\u00edmco v \u010cesk\u00e9 republice hoteli\u00e9\u0159i, restaurat\u00e9\u0159i i obchodn\u00edci s potravinami zaostali, italsk\u00fd trh nab\u00edz\u00ed v\u00edce ne\u017e t\u0159i t\u00edsice bezlepkov\u00fdch produk\u016f a stejn\u00fd po\u010det t\u011bch bezlakt\u00f3zov\u00fdch. Na italsk\u00e9m trhu se pak setk\u00e1me s t\u00edm, \u017ee ka\u017ed\u00e1 p\u011btapades\u00e1t\u00e1 restaurace nab\u00edc\u00ed plnohodnotnou stravu, tedy sou\u010dasn\u011b bezlepkovou a bezlakt\u00f3zovou, zat\u00edmco v \u010cesku nenajdeme dle dostupn\u00fdch \u00fadaj\u016f takovou ani jednu. <\/p>\n\n\n\n

Pozurohodn\u00e9 jsou v tomto srovn\u00e1n\u00ed i \u010d\u00edsla. Zat\u00edmco It\u00e1lii si d\u00edky mo\u017enosti t\u00e9to stravy vybere dev\u011btadevades\u00e1t pprocent respondent\u016f, \u010cesko je z pohledu potravinov\u011b intolerantn\u00edch osob na samotn\u00e9m chvostu z\u00e1jmu. V \u010cesk\u00e9 republice nechce tr\u00e1vit sv\u016fj voln\u00fd \u010das, tedy dovolenou, 99 procent t\u011bch, kte\u0159\u00ed trp\u00ed ob\u011bma potravinov\u00fdmi intolerancemi, D\u016fvod je prost\u00fd. Nemohou se naj\u00edst v podniku ve\u0159ejn\u00e9ho stravov\u00e1n\u00ed. Pokud se pod\u00edv\u00e1me na italskou nab\u00eddku raesturac\u00ed, kdy ka\u017ed\u00e1 \u010dtvrt\u00e1 osoba s n\u011bkterou z v\u00fd\u0161e uveden\u00fdch potravinov\u00fdvh intoleranc\u00ed m\u016f\u017ee beze strachu z konzumace j\u00eddla, \u010di n\u00e1sledk\u016f kontaminace stravy, nav\u0161t\u00edvit podnik za \u00fa\u010delem stravov\u00e1n\u00ed, je \u010cesk\u00e1 republika na ocase vysp\u011blosti. Osoby trp\u00edc\u00ed n\u011bkterou z intoleranc\u00ed nav\u00edc, dle provrden\u00e9ho v\u00fdzkumu inregion.cz, ani o dovolen\u00e9 v \u010cesku kv\u016fli nedostatku mo\u017enost\u00ed, kde se naj\u00edst, ani\u017e by musely va\u0159it a hledat odpov\u00eddaj\u00edc\u00ed typ ubytov\u00e1n\u00ed, v\u016fbec neuva\u017euj\u00ed a d\u00e1vaj\u00ed p\u0159ednost zahrani\u010d\u00ed, konkrt\u00e9tn\u011b It\u00e1lii. <\/p>\n\n\n\n

Role ceny<\/strong><\/h3>\n\n\n\n

Mnoho v\u00fdrobk\u016f bez lakt\u00f3zy a bez lepku v \u010cesku nav\u00edc v\u00fdrazn\u011b dra\u017e\u0161\u00edch ne\u017e jejich b\u011b\u017en\u00e9 prot\u011bj\u0161ky, co\u017e sv\u011bd\u010d\u00ed o tom, \u017ee se z t\u00e9to stravovac\u00ed preference stal i v\u00fdnosn\u00fd byznys. Pokud porovn\u00e1me cenu za kilo b\u011b\u017en\u00e9 p\u0161eni\u010dn\u00e9 mouky, kter\u00e1 je zhruba dev\u011btadvacet korun s tou bezlepkovou, jej\u00ed\u017e cena se pohybuje na hranici 130 kotun, je zcela z\u0159ejm\u00e9, jak ostatn\u011b vypl\u00fdv\u00e1 z dat pr\u016fzkumu den\u00edku inregion.cz, \u017ee restaurat\u00e9\u0159i nemaj\u00ed p\u0159\u00edli\u0161 d\u016fvod\u016f, pro\u010d nab\u00edzet stravu t\u00e9to klientele. Z pr\u016fzkumu d\u00e1le vypl\u00fdv\u00e1, \u017ee osoby trp\u00edc\u00ed celiaki\u00ed a alakt\u00e1zi\u00ed jsou natolik finan\u010dn\u011b, oproti b\u011b\u017en\u00fdm konzument\u016fm, znev\u00fdhodn\u011bny, \u017ee rad\u011bji vol\u00ed kr\u00e1tkodob\u00e9 v\u00fdletu po \u010cesku, ne\u017e dlouhodob\u00e9 pobyty. V dlouhodob\u00fdch pobytech preferuj\u00ed respondenti zem\u011b vysp\u011bl\u00e9, joko je It\u00e1lie, \u0160pan\u011blsko, Finsko, N\u011bmecko, kde je stravov\u00e1n\u00ed v restaurac\u00edch finan\u010dn\u011b pro tuto klientelu levn\u011bj\u0161\u00ed a nav\u00edc z hlediska dostupnosti dan\u00e9 lokality jednodu\u0161\u0161\u00ed, ne\u017e v \u010cesku. <\/p>\n\n\n\n

V \u010cesk\u00e9 republice je dlouhodob\u011b situace pro osoby s potravinov\u00fdmi intolerancemi nep\u0159\u00edzniv\u00e1, o \u010dem\u017e vypov\u00eddaj\u00ed pr\u016fzkumn\u00e1 data. Intolerance v oblasti potravin nav\u00edc hraj\u00ed podstatnou roli i p\u0159i za\u010dle\u0148ov\u00e1n\u00ed osob do d\u011btsk\u00e9ho kolektivu. Mate\u0159sk\u00e9 i z\u00e1kladn\u00ed \u0161koly, kter\u00e9 nejsou schopny vych\u00e1zet z pot\u0159eb potravinov\u011b intolerantn\u00edch d\u011bt\u00ed, jsou odstra\u0161uj\u00edc\u00edm p\u0159\u00edkladem toho, jak nem\u00e1 vypadat p\u0159\u00edstup ke \u0161koln\u00ed v\u00fdchov\u011b v \u010cesku. <\/p>\n\n\n\n

Zdroje: inregion.cz, COOP, Albert, Penny, Billa, Tesco, Lidl, \u010cSU, WOS, SC,<\/p>\n\n\n

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Boom potravin bez lepku a bez lakt\u00f3zy je fenom\u00e9n, kter\u00fd v posledn\u00edch letech z\u00edskal…<\/p>\n","protected":false},"author":1,"featured_media":672,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","pmpro_default_level":"","_lmt_disableupdate":"","_lmt_disable":"","_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[26,44,48],"tags":[66,64,69,70,67,68,61,60,63,62,65],"class_list":["post-671","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cesko","category-ekonomika","category-lifestyle","tag-bezlepkova-dieta","tag-celiakie","tag-ceska-kuchyne","tag-ceske-restaurace","tag-dieta-bez-laktozy","tag-gastronomie","tag-laktoza","tag-lepek","tag-potravinove-alergie","tag-potravinove-intolerance","tag-potravinove-precitlivelosti","pmpro-has-access"],"mb":[],"mfb_rest_fields":["title","gutenberg_elementor_mode"],"_links":{"self":[{"href":"https:\/\/inregion.cz\/mystaging01\/wp-json\/wp\/v2\/posts\/671","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/inregion.cz\/mystaging01\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/inregion.cz\/mystaging01\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/inregion.cz\/mystaging01\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/inregion.cz\/mystaging01\/wp-json\/wp\/v2\/comments?post=671"}],"version-history":[{"count":2,"href":"https:\/\/inregion.cz\/mystaging01\/wp-json\/wp\/v2\/posts\/671\/revisions"}],"predecessor-version":[{"id":674,"href":"https:\/\/inregion.cz\/mystaging01\/wp-json\/wp\/v2\/posts\/671\/revisions\/674"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/inregion.cz\/mystaging01\/wp-json\/wp\/v2\/media\/672"}],"wp:attachment":[{"href":"https:\/\/inregion.cz\/mystaging01\/wp-json\/wp\/v2\/media?parent=671"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/inregion.cz\/mystaging01\/wp-json\/wp\/v2\/categories?post=671"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/inregion.cz\/mystaging01\/wp-json\/wp\/v2\/tags?post=671"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}