{"id":772,"date":"2025-06-17T14:50:15","date_gmt":"2025-06-17T14:50:15","guid":{"rendered":"https:\/\/inregion.cz\/?p=772"},"modified":"2025-09-08T17:27:52","modified_gmt":"2025-09-08T15:27:52","slug":"nejvetsi-vysokoskolska-soutez-v-cr-zamerena-na-firemni-kulturu-zna-sve-viteze","status":"publish","type":"post","link":"https:\/\/inregion.cz\/mystaging01\/2025\/06\/17\/nejvetsi-vysokoskolska-soutez-v-cr-zamerena-na-firemni-kulturu-zna-sve-viteze\/","title":{"rendered":"Nejv\u011bt\u0161\u00ed vysoko\u0161kolsk\u00e1 sout\u011b\u017e v \u010cR zam\u011b\u0159en\u00e1 na firemn\u00ed kulturu zn\u00e1 sv\u00e9 v\u00edt\u011bze"},"content":{"rendered":"\n

V pond\u011bl\u00ed 16. \u010dervna 2025 prob\u011bhlo na Provozn\u011b ekonomick\u00e9 fakult\u011b \u010cesk\u00e9 zem\u011bd\u011blsk\u00e9 univerzity v Praze fin\u00e1le druh\u00e9ho ro\u010dn\u00edku sout\u011b\u017ee Company Culture Competition \u2013 nejv\u011bt\u0161\u00ed vysoko\u0161kolsk\u00e9 sout\u011b\u017ee v\u202f\u010cesk\u00e9 republice zam\u011b\u0159en\u00e9 na firemn\u00ed kulturu. Sout\u011b\u017e organizuje Asociace korpor\u00e1tn\u00edch ombudsman\u016f (AKO), jej\u00edm\u017e zakl\u00e1daj\u00edc\u00edm \u010dlenem je spole\u010dnost FILIPA. C\u00edlem sout\u011b\u017ee je rozv\u00edjet studenty, propojovat akademickou a firemn\u00ed sf\u00e9ru a zvy\u0161ovat pov\u011bdom\u00ed o d\u016fle\u017eitosti kvalitn\u00ed firemn\u00ed kultury, kter\u00e1 je z\u00e1kladem zdrav\u00e9ho pracovn\u00edho prost\u0159ed\u00ed.<\/em><\/strong><\/p>\n\n\n\n

\u201eSout\u011b\u017e jsme vytvo\u0159ili proto, abychom pom\u00e1hali student\u016fm r\u016fst a firm\u00e1m nab\u00eddli sv\u011b\u017e\u00ed pohled na \u0159e\u0161en\u00ed probl\u00e9m\u016f, se kter\u00fdmi se v r\u00e1mci nastolov\u00e1n\u00ed firemn\u00ed kultury pot\u00fdkaj\u00ed. Chceme uk\u00e1zat, \u017ee firemn\u00ed kultura zdaleka nen\u00ed jen o benefitech, ale o d\u016fv\u011b\u0159e, respektu a smyslu pr\u00e1ce,\u201c<\/em> uvedla Miroslava Jel\u00ednkov\u00e1<\/strong>, \u0159editelka AKO, a dod\u00e1v\u00e1: \u201eVid\u011bt mlad\u00e9 talenty, jak s\u202fnad\u0161en\u00edm p\u0159em\u00fd\u0161lej\u00ed o budoucnosti firem, je pro n\u00e1s obrovskou motivac\u00ed sout\u011b\u017e d\u00e1l rozv\u00edjet.\u201c<\/em><\/p>\n\n\n\n

\u017de je t\u00e9ma firemn\u00ed kultury d\u016fle\u017eit\u00e9, potvrzuje i rostouc\u00ed z\u00e1jem ze strany student\u016f, vysok\u00fdch \u0161kol, univerzit a firem. Do druh\u00e9ho ro\u010dn\u00edku se p\u0159ihl\u00e1silo 55 t\u00fdm\u016f ze 13 \u0161kol. AKO nav\u00e1zala spolupr\u00e1ci s celkem 23 vysok\u00fdmi \u0161kolami a univerzitami, kter\u00e9 sout\u011b\u017e podpo\u0159ily sd\u00edlen\u00edm kampan\u011b na soci\u00e1ln\u00edch s\u00edt\u00edch, webech, informa\u010dn\u00edch tabul\u00edch i v e-learningov\u00fdch syst\u00e9mech. Na p\u011bti \u0161kol\u00e1ch se nav\u00edc sout\u011b\u017e stala sou\u010d\u00e1st\u00ed v\u00fduky \u2013 studenti tak \u0159e\u0161ili zad\u00e1n\u00ed v r\u00e1mci p\u0159edm\u011bt\u016f zam\u011b\u0159en\u00fdch na HR nebo management. D\u00edky tomu se kampa\u0148 dostala k v\u00edce ne\u017e 200\u202f000 student\u016fm po cel\u00e9 \u010cesk\u00e9 republice.<\/p>\n\n\n\n

Studenti pracovali ve dvou a\u017e t\u0159\u00ed\u010dlenn\u00fdch t\u00fdmech a m\u011bli t\u0159i m\u011bs\u00edce na zpracov\u00e1n\u00ed jedn\u00e9 ze \u010dty\u0159 re\u00e1ln\u00fdch p\u0159\u00edpadov\u00fdch studi\u00ed, kter\u00e9 zadali hlavn\u00ed partne\u0159i sout\u011b\u017ee: FILIPA, Sazka, OKsystem a Philip Morris \u010cR. Ka\u017ed\u00e1 firma n\u00e1sledn\u011b vybrala t\u0159i nejlep\u0161\u00ed \u0159e\u0161en\u00ed sv\u00e9 studie, kter\u00e1 postoupila do fin\u00e1le. Tam se o kone\u010dn\u00e9m po\u0159ad\u00ed rozhodovalo p\u0159ed odbornou komis\u00ed slo\u017eenou z v\u00edce ne\u017e 25 expert\u016f z akademick\u00e9 i firemn\u00ed sf\u00e9ry.<\/p>\n\n\n\n

V\u00edt\u011bzn\u00e9 t\u00fdmy podle firem a jejich zad\u00e1n\u00ed:<\/strong><\/p>\n\n\n\n

FILIPA <\/strong>\u2013 Mohla by AI nahradit ombudsmana pro zam\u011bstnance? T\u00fdm: Alexandr Zloch, Jakub Joukl a Erika Such\u00e1nkov\u00e1 (Panevropsk\u00e1 univerzita)<\/p>\n\n\n\n

OKsystem<\/strong> \u2013 Jak motivovat zam\u011bstnance k n\u00e1vratu do kancel\u00e1\u0159\u00ed? T\u00fdm: Terezie \u010cekelsk\u00e1 a Tereza Labudov\u00e1 (V\u0160CHT Praha)<\/p>\n\n\n\n

Philip Morris \u010cR<\/strong> \u2013 Jak navrhnout atraktivn\u00ed absolventsk\u00fd program? T\u00fdm: Kate\u0159ina Ad\u00e1mkov\u00e1, Mat\u011bj Bou\u010dek a Jakub Dolej\u0161 (Univerzita Karlova)<\/p>\n\n\n\n

Sazka<\/strong> \u2013 Jak zv\u00fd\u0161it atraktivitu zam\u011bstnavatele pro generaci Z? T\u00fdm: Kamila Stinglov\u00e1, Sabina \u0160ebov\u00e1 a Lucie Proch\u00e1zkov\u00e1 (Z\u00e1pado\u010desk\u00e1 univerzita v Plzni)<\/p>\n\n\n\n

Cenu div\u00e1k\u016f<\/strong> za nejl\u00e9pe zpracovanou p\u0159\u00edpadovou studii z\u00edskal t\u00fdm z Univerzity Karlovy \u2013 Kate\u0159ina Ad\u00e1mkov\u00e1, Mat\u011bj Bou\u010dek a Jakub Dolej\u0161.<\/p>\n\n\n\n

Hlavn\u00edmi partnery sout\u011b\u017ee jsou spole\u010dnosti FILIPA, Sazka, OKsystem a Philip Morris \u010cR. Dal\u0161\u00edmi partnery jsou Valeo, Edenred \u010cesk\u00e1 republika, Pivovary Staropramen, Coca-Cola HBC \u010cesko a Slovensko, Alma Career Czechia, Ebel Coffee a InCatering. Univerzitn\u00edm partnerem se stala Provozn\u011b ekonomick\u00e1 fakulta \u010cZU v Praze.<\/p>\n\n\n\n

Sout\u011b\u017e Company Culture Competition nejen pom\u00e1h\u00e1 z\u00edskat student\u016fm cennou zku\u0161enost, ale tak\u00e9 p\u0159in\u00e1\u0161\u00ed firm\u00e1m nov\u00e9 podn\u011bty a talentovan\u00e9 budouc\u00ed kolegy. Asociace korpor\u00e1tn\u00edch ombudsman\u016f v n\u00ed bude pokra\u010dovat i v p\u0159\u00ed\u0161t\u00edm roce.<\/p>\n\n\n\n

O organiz\u00e1torovi sout\u011b\u017ee<\/strong><\/p>\n\n\n\n

Asociace korpor\u00e1tn\u00edch ombudsman\u016f (AKO) sdru\u017euje ombudsmany pro zam\u011bstnance. Zakl\u00e1daj\u00edc\u00edm \u010dlenem asociace je spole\u010dnost FILIPA, kter\u00e1 pat\u0159\u00ed mezi prvn\u00ed \u010desk\u00e9 firmy aktivn\u011b vyu\u017e\u00edvaj\u00edc\u00ed instituci zam\u011bstnaneck\u00e9ho ombudsmana. Ti svou \u010dinnost\u00ed p\u0159isp\u00edvaj\u00ed ke zvy\u0161ov\u00e1n\u00ed spokojenosti zam\u011bstnanc\u016f, vytv\u00e1\u0159ej\u00ed p\u0159\u00e1telsk\u00e9 a nekonfliktn\u00ed pracovn\u00ed prost\u0159ed\u00ed a v neposledn\u00ed \u0159ad\u011b se pod\u00edlej\u00ed na formov\u00e1n\u00ed firemn\u00ed kultury. www.korporatni-ombudsman.cz<\/a><\/p>\n<\/p>

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V pond\u011bl\u00ed 16. \u010dervna 2025 prob\u011bhlo na Provozn\u011b ekonomick\u00e9 fakult\u011b \u010cesk\u00e9 zem\u011bd\u011blsk\u00e9 univerzity v…<\/p>\n","protected":false},"author":133,"featured_media":773,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","pmpro_default_level":"","_lmt_disableupdate":"","_lmt_disable":"","_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[463,91],"tags":[168,167,170,169],"class_list":["post-772","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-komercni-prezentace","category-paidtext","tag-skolstvi","tag-veda","tag-vysokoskolska-soutez","tag-vzdelavani","pmpro-has-access"],"mb":[],"mfb_rest_fields":["title","gutenberg_elementor_mode"],"_links":{"self":[{"href":"https:\/\/inregion.cz\/mystaging01\/wp-json\/wp\/v2\/posts\/772","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/inregion.cz\/mystaging01\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/inregion.cz\/mystaging01\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/inregion.cz\/mystaging01\/wp-json\/wp\/v2\/users\/133"}],"replies":[{"embeddable":true,"href":"https:\/\/inregion.cz\/mystaging01\/wp-json\/wp\/v2\/comments?post=772"}],"version-history":[{"count":2,"href":"https:\/\/inregion.cz\/mystaging01\/wp-json\/wp\/v2\/posts\/772\/revisions"}],"predecessor-version":[{"id":1342,"href":"https:\/\/inregion.cz\/mystaging01\/wp-json\/wp\/v2\/posts\/772\/revisions\/1342"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/inregion.cz\/mystaging01\/wp-json\/wp\/v2\/media\/773"}],"wp:attachment":[{"href":"https:\/\/inregion.cz\/mystaging01\/wp-json\/wp\/v2\/media?parent=772"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/inregion.cz\/mystaging01\/wp-json\/wp\/v2\/categories?post=772"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/inregion.cz\/mystaging01\/wp-json\/wp\/v2\/tags?post=772"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}